Five Fast Ways You Can Jeopardize Your Apartment Community’s Digital Marketing Campaign | MultifamilyBiz.com
If you’re looking to attract potential renters to your property, a good marketing strategy is obviously a no-brainer. Whether you’re seeking to keep current renters or draw new prospects, sometimes your results seem almost insulting to the time, effort, and money you sink into your respective campaigns. But, if you’ve already realized this, first off, […]
Five Quickly Evolving Multifamily Housing Industry Trends to Look Out for in The New Year
It’s never been a better time to be a renter. What used to be considered a transition to homeownership has transformed into an attractive option for people of varying demographics. Those of us working in the industry have long understood the appeal of the rental lifestyle, but now, the statistics are finally catching up to […]
Capturing Searching Renters Through Three Key Micro-Moments to Enhance Conversion Rates | MultifamilyBiz.com
As technology continues to evolve, it’s no surprise that the way apartment communities are marketed has changed drastically. Most attribute this wave of new development to the modern consumer, who knows what they want and expects the result to be effortless and instantaneous. Marketers face a particular type of challenge with this advancement: not only […]
How Do Small Data Snapshots Benefit Your Property Management Company? | MultifamilyBiz.com
A recent report revealed that modern marketers struggle to leverage all of a business’ accessible data into their respective marketing campaigns. If you’ve been in the trenches of big data yourself, it’s not hard to see why. Although big data has been the buzzword in our industry for years now, the oversaturation of it intimidates […]
Data Protection Regulation: What It Means for Your Apartment Community’s Privacy Policy | MultifamilyBiz.com
Lately, it seems whenever you turn on the TV, a new data scandal is brought to the public surface. Between the Facebook-Cambridge Analytica data scandal and the recent revelation that Google tracks users even with location services turned off, looming issues regarding data abuse remain at the forefront of the news cycle, and more importantly, […]
Getting Your Apartment Community Rideshare Ready | MultifamilyBiz.com
It’s no secret that the share economy is on the rise. From crowdfunding to coworking spaces, today’s hottest industry is all about exchanging resources on-demand. Emphasizing use over ownership, the share economy’s most popular commodity is, without a doubt, rideshare. Ridesharing services such as Uber and Lyft have radically changed the world as we […]
Creating the Building Blocks to Attract Active Lifestyle Renters to Your Apartment Community | MultifamilyBiz.com
The multifamily housing industry has a new driving demographic, and surprisingly, it’s not Millennials or Generation Z. In fact, the new kids on the block are not kids at all. Baby Boomers, the label identifying those currently aged 54 to 74, are one of the industry’s newest darlings. This demographic that is currently 76 million-strong […]
Reach vs. Impressions: Which One Should Your Multifamily Property Focus On? | MultifamilyBiz.com
After months of development, your property’s new social media strategy has hit the big time – or, at least, the social media channels you’ve chosen to utilize based on your target audience. You’ve spell-checked, hashtagged, and boosted. Now, all you have to do is wait for the leads to roll in, right? Before you […]
Say Hello to Google’s Newest Feature for Next Generation Apartment Marketers – Google Posts | MultifamilyBiz.com
At this point, it’s been widely accepted that Google and its cornucopia of offerings — Thanksgiving, anyone? — are the cream of the crop in the digital marketing world. The online media conglomerate hosts Google Ads for search, Google My Business for web and map visibility, and now, Google Posts for content marketing efforts. […]
Four Steps For Hiring and Keeping SuperStars | MultifamilyBiz.com
“When you hire the best, the rest is easy!” We have heard this phrase many times, but how do we put this concept into action? We know that hiring the best people is vital to the success of your business, especially for fast growing businesses. And certainly, your customers and clients have high service expectations. […]
