Five Google-Approved Hacks That Will Boost Your Online Ranking With Little Effort | MultifamilyBiz.com
As a multifamily executive working in the Digital Age, you most likely invest in a website to help your apartment community attract potential renters, engage current residents, and execute an overall successful marketing strategy. But, with the demand for businesses to have an online presence becoming greater, competition is now steeper, making it more difficult […]
The Surprising Way Short-Term Rentals Can Benefit Your Multifamily Community | MultifamilyBiz.com
Due to the immense popularity of the sharing economy, apps like Airbnb and VRBO have completely changed the way people locate and secure short-term rentals. Short-term rentals—also known as vacation rentals—are defined as homes or rooms in homes that are rented out for less than 30 days. These rentals provide a sense of home to […]
Regrouping is Quickly Becoming The New Managment Trend – How To Do It and Why It Works | MultifamilyBiz.com
Regroup…is this a new management trend? Not a chance! Regroup is simply an opportunity to end one month’s business cycle, recap the performance of your company and outline a plan of success for the new upcoming month. Why does it work? Because it allows each person on your team to assess their performance from the […]
Lifestyle-Forward Amenities and Community Building Have Gone Digital: Are You Ready? | MultifamilyBiz.com
There’s no doubt that the sharing economy is redefining the meaning of public spaces. And, it’s not just the sharing economy—it’s digital technology as we know it, which has transformed social interaction in ways that are still trying to be understood by everyone, from medical professionals and marketing firms to those of us in the […]
The Game Has Changed in The Amenities Race: Here is What Residents Want at Their Community | MultifamilyBiz.com
The rental housing industry is no stranger to change. Throughout the decades, the multifamily sector has witnessed its fair share of highs and lows, ranging from economic recessions to occupancy booms. Through it all, our industry has remained consistent in its dedication to customer service, loyalty to local businesses, and steady support of technological solutions. […]
How Your Multifamily Community Can Create an Effective and Powerful Brand Story | MultifamilyBiz.com
Data is everywhere. The tech buzzword has infiltrated every industry during the past few years, from Internet service providers to Silicon Valley startups. Now, the data craze has become apparent in the marketing world, so much so that you’d be hard-pressed to find a modern marketing campaign that doesn’t utilize it in some fashion. In […]
Facebook’s Policy Changes Stand to Impact Your Community’s Digital Marketing Strategy | MultifamilyBiz.com
Facebook advertising has long been a cornerstone of digital marketing strategies across a range of industries. Where else can strategists enjoy seamless access to millions of users, many of whom might be searching for their next apartment home? From showcasing products to publicizing team culture, it’s little wonder why Facebook is utilized for sales and […]
The Rise of the Micro-Influencer: How to Use this Marketing Trend to Your Advantage | MultifamilyBiz.com
Influencers. They’ve taken your social media channels—and the world—by storm in recent years. But, what is influencer marketing, and how did it become so popular? While social media helped popularize the notion, influencer marketing is actually a hybrid of new and old marketing tools, taking the idea of a celebrity endorsement that’d you typically see […]
How to Achieve Digital Consistency for Your Community Through Rebranding Your Property | MultifamilyBiz.com
There are plenty of reasons to rebrand an apartment community. Perhaps, you want to revitalize your brand image to appeal to up-and-coming renters. Maybe, your management company has ushered in the New Year by acquiring a new property, and it needs a brand identity to match your vision. No matter the motive, rebranding your property […]
The Future of Wearable Technology and Why It Matters to Your Multifamily Community | MultifamilyBiz.com
Companies, like Apple, have built their reputation around the successful forecasting of trends. Just look at the iPod. When digital music downloads became all the rage in the late 1990s, and illegal file sharing created a highly publicized legal battle between music sharing platforms and recording artists, the market outlook for MP3 players was grim, […]
