Influencers. They’ve taken your social media channels—and the world—by storm in recent years. But, what is influencer marketing, and how did it ...

The rental housing industry is no stranger to change. Throughout the decades, the multifamily sector has witnessed its fair share of highs and lows, r...

Social distancing is a new phenomenon for many. As humans, we are instinctively social creatures, who like to be surrounded by family, friends, and lo...

How often do you use the Internet? It seems like a loaded question, but over 80 percent of American adults use the Internet daily, with 48 percent of ...

Current global and national events have thrown our daily lives way off-course, to say the least. Many cities continue to be on lockdown, children have...

A recent report revealed that modern marketers struggle to leverage all of a business’ accessible data into their respective marketing campaigns. If...

Using Apartment Leasing Concessions for Wisely …IF you must. Here’s a surprise…an article from me on how to offer apartment leasing concession...

It has been said of some salespeople that you can easily spot when they’re lying–their lips are moving. Salespeople aren’t the only ones giving ...

Hotjar is one of the leading “heatmap analytics” solutions (others include Clicktale and Crazy Egg). Heatmaps are visual representations of ho...

Just like our year has four seasons during which temperatures rise and fall, the real estate market has four general cycles during which prices rise a...

SEO HUGE news and means a lot of work! Google has recently updated the way that they track “vicinities,” or locations, and in doing so, locations ...

Are you seeking the perfect apartment industry speaker for your next event? You want a professional apartment leasing, marketing or management speaker...