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If you’re looking to attract potential renters to your property, a good marketing strategy is obviously a no-brainer. Whether you’re seeking to keep current renters..

Influencers. They’ve taken your social media channels—and the world—by storm in recent years. But, what is influencer marketing, and how did it become so popular?..

The rental housing industry is no stranger to change. Throughout the decades, the multifamily sector has witnessed its fair share of highs and lows, ranging..

Social distancing is a new phenomenon for many. As humans, we are instinctively social creatures, who like to be surrounded by family, friends, and loved..

How often do you use the Internet? It seems like a loaded question, but over 80 percent of American adults use the Internet daily, with..

Current global and national events have thrown our daily lives way off-course, to say the least. Many cities continue to be on lockdown, children have..

A recent report revealed that modern marketers struggle to leverage all of a business’ accessible data into their respective marketing campaigns. If you’ve been in..

1. Change your and incentives weekly. Many markets are fast-moving, and if we keep doing the same thing over and over, we’ll get the same..

  Using Apartment Leasing Concessions for Wisely …IF you must. Here’s a surprise…an article from me on o offer apartment leasing concessions! You don’t see..

It has been said of some salespeople that you can easily spot when they’re lying–their lips are moving. Salespeople aren’t the only ones giving lip..