As a multifamily executive working in the Digital Age, you most likely invest in a website to help your apartment community attract potential renters,...

“When you hire the best, the rest is easy!” We have heard this phrase many times, but how do we put this concept into action? We know that hiring ...

At this point, it’s been widely accepted that Google and its cornucopia of offerings — Thanksgiving, anyone? — are the cream of the crop in the ...

Data is everywhere. The tech buzzword has infiltrated every industry during the past few years, from Internet service providers to Silicon Valley star...

The rental housing industry is no stranger to change. Throughout the decades, the multifamily sector has witnessed its fair share of highs and lows, r...

There’s no doubt that the sharing economy is redefining the meaning of public spaces. And, it’s not just the sharing economy—it’s digital tech...

If you’re looking to attract potential renters to your property, a good marketing strategy is obviously a no-brainer. Whether you’re seeking to ke...

Companies, like Apple, have built their reputation around the successful forecasting of trends. Just look at the iPod. When digital music downloads b...

There are plenty of reasons to rebrand an apartment community. Perhaps, you want to revitalize your brand image to appeal to up-and-coming renters. Ma...

Influencers. They’ve taken your social media channels—and the world—by storm in recent years. But, what is influencer marketing, and how did it ...

Facebook advertising has long been a cornerstone of digital marketing strategies across a range of industries. Where else can strategists enjoy seaml...

It’s no secret that the share economy is on the rise. From crowdfunding to coworking spaces, today’s hottest industry is all about exchanging res...